Cadbury Business Essay Example | Topics and Well Written Essays - 2000 words

Cadbury Business - Essay Example The company operates in more than 50 countries globally. The company is ahead of other food companies like Nestle and Swiss conglomerate. Though the company has been facing stiff competition from small producers who advocate for healthy eating, the company has made it to thrive and it still performs well financially. Many British consumers love the company and its products. The main products of the company are fruit sweets, toffees, pastilles, bubble and chewing mints. Macro environment Those are the external and factors which cannot be controlled that influence the decision making of an organization. The macro environment also affects the strategies and the performance of the organization. The macro environment includes such factors as the economic factors, social conditions, and demographics, political and legal conditions within the organization. The other factors may include the natural factors, and changes in technology. The micro environment has influence on competitors, change s in the cultural tastes, disastrous weather, changes in the government regulations and changes in interest rates. Key Performance indicators These are indicators which measures the extent to which an organization has accomplished its objectives. They are the tools that many organizations use in order to track and keep record their progress and the success they have achieved in the organization. They consist of asset of measurable objectives which are predetermined for a specific organization and the indicators can involve any aspect of the organization which is considered to be important. For an organization to come up with an effective performance indicator, it must stipulate the mission of the organization first which would clearly define the goals and the objectives of the organization. The goals set out by the organization should be measurable and all the stakeholders in the organization must be involved in formulating such goals. The performance indicators can be presented in form of charts or reports. The key performance indicators provide an insight into the strengths and performance of an organization which is usually based or determined by the predefined measures specified by the organization. The method that an organization may chose to display the performance may vary, as it largely depends on the objective that was being measured and the audience which was targeted. Key performance indicators are different for each and every organization since they depend on the type of the business or organization and the specific objectives being measured. The objectives of any given organization can either be non financial or financial. In our case for the Cadbury, the organization uses number of sales made as the key performance indicator. The Cadbury Company also uses the comparison between different trading years profit with a target of the percentage they want in each and every year. Once a company or organization comes up with a specific key performance in dicator, it becomes very hard to change it unless the goals of the organization change. The key performance indicator should be maintained stable so that the progress of the organization can be efficiently and effectively monitored. The Cadbury Company has tried to maintain its performance indicator for many years and this has enabled the company to monitor its progress against other competitors in the industry. This has also enabled the Cadbury